Welcome back to The Bilna Sandeep Show! Today’s episode features two amazing guests, Gulnar and Gafoor, co-founders of PACI and other ventures. Join us as we delve into their journey and discuss the innovative approach PACI takes towards accounting and finance
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Part 1
Part 2
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This discussion provides evidence of the difficulties encountered by business institutions and the alternative strategies that companies can adopt to enhance customer experience and enhance performance. Below is a list of the in-depth analysis of the important issues discussed in the episode and the time frame of the discussion.
Understanding Customer Behavior (00:00 – 15:00):
This problem discussion starts with highlighting the importance of observing customer behavior rather than relying directly on what customers tell you. We look at the difficulties of interpretation of customers’ data and how obsessive thinking affects marketing decisions. Discover how to achieve sensible information and design on your site to clarify customer comprehension.
Data-Driven Marketing Strategies (15:00 – 30:00):
This section focuses on the utility of data when considering marketing strategies. We talk about why customer surveys are not useful and how it is essential to get unfiltered feedback. Identify ways to enhance customer activity in the application and encourage them to use the working tools to their advantage.
Iterative Design and Customer Feedback (30:00 – 45:00):
The conversation continues to explain the process of an iteration cycle and the way customer feedback is used in product design. Learn how to strike the right balance between new features and simplicity as well as use marketing messages that encourage users to convert.
Long-Term Marketing Strategies (45:00 – 60:00):
This is about not getting caught up in short-term marketing fads and gimmicks with their emphasis on the long term. We describe ways in which companies can monitor and analyze customer behavior to understand where they can intervene and make a change in the process to improve the overall experience.
Final Takeaways and Advice for SMEs (1:01:05 – 1:10:00):
The episode ends with concluding remarks that give useful advice to SMEs. Our experts underline the need to know and love your business and do not obsess about what others are doing. Listen to a persuasive sales conversation about becoming an employee at a mission-driven company seeking to address small company problems.
Conclusion:
This is a great episode with a lot of takeaways and opportunities to improve customer engagement and optimise their channel marketing strategies. Great chance to be inspired by the professional in the field and become a successful business man or woman.
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