Do you need to hire a Marketing Agency for your Business in Dubai?

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🤔Do you really need to hire a marketing agency in Dubai for your business?

Marketing has always been a tricky area for every business owner, right?

It is the most essential part of your business. Hence, knowing about it well, and implementing strategies for it, can be a task of big thought. Now, doing it by yourself, or outsourcing it to someone is another main important decision every business owner should make.

As a business owner, isn’t it quite confusing to arrive at decisions for certain tasks in your business? We can feel you, and we are here to help you out.

Taking into consideration the factors like expense, time, energy, and expertise, we would like to give you some suggestions that will tackle your confusion here and get your business to heights!

Today we shall discuss two main things about marketing your Business:

The marketing ways other than hiring a marketing agency in Dubai
How to hire the right marketing agency in Dubai, and make the best out of it for your business.

Talking to many small and medium-sized businesses on discovery calls over the past two months, we realized that all of them focus to showcase their brand values, increase brand awareness, generating leads, and obviously generate more revenue through the power of social media.

We understood that even though they know the importance of marketing for their business, a majority of them were not sure if they should invest in a marketing agency.

Now let us brief you on some advantages of not hiring a marketing agency

Advantages of not hiring a marketing agency:

1. Less Cost:

When you plan to do it all yourself, then the flow of money from your business to outside, won’t happen. Like most business owners, you may be hustling with many tasks related to your business. But, you can be happy as you are saving some money by taking more on your plate.

Maybe you have learned a lot about marketing from your mentors, paid courses, or youtube videos, and you know the basics of marketing and how to make that work for your business. If that’s the case, then you can avoid hiring a marketing agency, as you already have a hang of it.

2. You have complete control of your business.

When you are present in every aspect of your business, you get to know each and everything that’s happening in your business. This can help you take control over all the things happening in and around your business. This ensures lesser faults at times.

Nobody understands your business as much as you do. So, this ensures that everything you do is aligned with your end goal in the business.

Now let’s look at the practicality of doing it all by yourself:

When you are starting out a business, there are two major factors that are involved in it majorly.

Time to Invest
Financial Investment

If you have enough time to invest in marketing your business, well, and good. Being a business owner, it is always ideal to learn marketing strategies, and techniques. Because it is an integral part of your business. The fact that you must be aware of marketing, is something very relevant. But, my question for you is, should you be the person who implements the marketing strategies in your business?

🔥 Think about it!

Social media marketing involves, creating a content strategy, curating the content with graphics, or videos as necessary, writing relevant captions with hashtags, scheduling and posting them on the platforms at the right time, engaging with the community, and the list goes on.

Our question is, will you be able to invest that much time when you have many other tasks also in your business? Does this keep up the quality of the content you are churning out?

If you keep creating content for social media will you get enough time to focus on your product-making processes, product-improving processes, and other important tasks in your business? Won’t it lead you to burnout?

If you feel you can slay it, make sure you have a hang on these two things given below:

3. Expertise

When you are all set to market your products by yourself, have you taken your expertise into consideration? Do you have enough expertise in the field to market your products in the best way possible?

There are many courses that are available today, which can help you get a clear idea of marketing. If you feel confident with your expertise, then you are good to go ahead!

4. Time

Each and every second in your life is important, especially when it comes to business, every second of your time is equivalent to each penny you can earn. So do you think you have got enough time to invest in these tasks, where in reality, your presence is not required? If that sounds good to you, then you can definitely give it a try.

5 Reasons why your Business is not Growing

Options for marketing other than hiring a marketing agency in Dubai

Now, we have come to the most exciting part of today’s discussion which you were eagerly waiting for. Let’s look at some options other than hiring a marketing agency in Dubai. Here you go:

1. Hiring an in-house team

There are two options in this area. You can either hire a marketing manager, or a marketing coordinator.

i. Hiring a marketing manager

You can opt for this option when you do not have enough time to invest in marketing. That is when you need to focus on the production of products, improvising, improving, handling, and delivering the product in the best way possible.

When you hire a marketing manager, you are bringing in an expert to your team. So, you have to be ready to pay them well.

This employee is going to take care of the entire marketing for your business growth. The employee is going to be full-time support for you. Although it is a very good option, be ready to bear some additional expenses like adding a graphic designer, a video editor, and other roles which the marketing manager may not be skilled at.

All of these tasks may require the addition of more freelancers, This leads to more expenses, and more admin tasks when it comes to managing their payments and coordination. So are other HR-related costs like Visa, Insurance and other on-cost items.

ii. Hiring a marketing coordinator

You can introduce a marketing coordinator to your team if you have strong expertise in marketing. A coordinator may not be an expert in the field, but he can be a person who can implement the strategies and execute the marketing techniques that you have ideated. The person can work hands-on as per the guidelines that you provide.

Again, this requires some time to invest as the person will be working closely with you, and you have to guide appropriately. The payment may be lesser in this case, but still, chances are there that you may require to hire freelancers for other roles like graphic designing, and video editing.

If your business is well-established, and you can afford the payments, these two options are great to go ahead with.

Now that we have given you some options other than hiring a marketing agency in Dubai, let’s see how to hire an agency effectively if you are planning to do it.

2. Hiring a marketing agency

A marketing agency would be a team of experts specialized in each area. It may include marketing experts, graphic designers, content writers, ads experts, and all the other essential roles. As with every marketing agency, our team also ensures that we have an account manager for each client who will be a single point of discussion.

Here you will have just one single point of contact, 1 single payment procedure, and 1 single contract. This reduces a lot of admin tasks and is cost-effective as well.

The most relevant part here is everybody in an agency would be an expert in their niche. Instead of hiring multiple freelancers for multiple tasks, hiring an agency helps you save time, money and administration in that case.

Marketing agencies are always updated with the latest trends and updates. This is very beneficial to your business. As a team, they would be pumped up with ideas and thoughts that will be of great use for your business.

Tips to hire a marketing agency

1. Try to hire an agency from your same location.

Though hiring people from other nations can be cost-effective at times, there are a few red flags on that. People living in other countries may not be aware of the market in your place.

They may not know about the living conditions, language, or mindset of your customers, and basically, this can lead to not getting the desired results. At least for a few agencies, bridging this gap, will be a hassle.

Make sure you ask about the case studies, testimonials, and reviews from their past clients before starting the work, especially if you are hiring a remote agency and if they have experience dealing with clients from your niche and locality.

Make sure you do a thorough background check when it comes to hiring from a different part of the world, especially.

2. Set the goals before starting the work

Setting goals before starting the work makes it clear to both parties about the final end goal that is required to achieve. This ensures that the team is working in a way that is aligned with your business goals. You should definitely have some good sessions where you discuss the ideal clients, target audience, the strategies that can work out, and basically, all the areas of your business should be discussed of.

We make sure that we conduct review meetings, where we discuss what has worked, and what has not, at the end of every month for all of our clients. These should be very transparent as well. We work together closely with suggestions, and inputs that help us get great results.

Also, give the agency some time to know about your business. They have to test on different aspects like ads, and it requires some time for them to understand what works and what does not. Have some ad budget in the first place, and be patient enough to get them to know what works the best for your business.

3. Be transparent with the agency

If there is any concern or any area that you are not that happy with, make sure you put that into the agency’s notice. Only through frequent monitoring, discussions, and inputs from both parties, the best output can be received. Work as a TEAM, to get the best benefit for your BUSINESS. Let them understand your concerns and requirements as well.

When our clients come up with concerns, we make sure that we discuss things and make them understand why we are doing things in a particular way. The communication should be very transparent between both parties to get the maximum output.

After all these discussions, are you still confused about deciding if you should work with a marketing agency in Dubai?

A good marketing strategy is an asset to any business. Having a marketing agency do its part is always a good investment for your business. This definitely helps in increasing your brand awareness, generating leads, and building a strong clientele for your business.

If you want to get an expert marketing strategy in place for your business, we are here to help you out!