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Are you someone, who wanted to start a small business, but is totally scared to give it a shot😧? Is it because of the absence of enough funding?
Today we have a guest Nicci Clark, founder of the brand Re:Nourish, ( renourish_soup ) the best-selling global soup brand who is going to inspire you.
Nicci Clark had a nurse background and knows the importance of consuming nutritious food for a healthy lifestyle. She started the brand “Nourished” which delivers fresh and healthy meals. Later, her innovative soup brand, Re:Nourish was born. Then, Nicci developed the world’s first microwavable bottle for soup which allows consumers to eat Re:Nourish either hot or cold, from a bottle that can be opened, re-sealed, and put back in a bag, without being too hot to handle.
Even though she knows that this business is going to be a super hit, she struggled a lot in the beginning. She couldn’t find investors to start her small business in the beginning. That was something Nicci strongly sorted in the later time. Nicci will take you through the steps of how her business came out as a grand success globally, and how it reached a grand milestone of 14 million pounds in the second year of trading.
How did Nicci start the small business from scratch?
Nicci had her first business Nourish in 2010. She was a mom of 2 kids when she started off. She had got a background in nutrition. In 2016, she was in search of a microwaveable bottle in the USA and found it had never existed.
She wanted to be the person to start the world’s first microwaveable fully recyclable bottle for fresh soup. That is how Re:Nourish was born in 2018. Looking at the conditions of her idea, everybody said that it could not be done and won’t be successful. But she was not ready to give up. In 2018, she started her brand new business Re:Nourish with a microwaveable bottle for soup.
It took 9 months to design the bottle. In 2019, they got the first bottle, and it worked. The main hurdle she had to face is that she did not have the proper funds to invest in. The investors she approached either asked for a 5 or 6-figure payback, or the rights to the bottle.
Her only way to make this happen was by selling her home. She took the courage, and was all set to sell her home, and get her business in place. And that was how she started her successful business.
The importance of having a business strategy when starting a small business?
11 out of 12 businesses, do not last 5 years. 42% of startups failed, as there was not much demand for their products or services. When you start up a business plan, make sure there is a market for it. You should be aware of three key elements – How, What, and Why. The answers for these elements should be well crafted for your business.
You should be clear about your USP of the brand. Only then your consumer will be clear about your USP. The purpose behind your business should be understood.
29%of businesses fail because they run out of cash. To retain business, you need a team and money for sure. So many businesses fail when they do not have a proper team.
Nicci had Karen Holland on her team as a chief operating officer. She emphasizes the need for proper, eligible team members, who can look after your brand.
Don’t know why your business is failing?
Check out the 3 Roadblocks between You and Your Business Success and how to Overcome Them!
How did her small business grow globally?
Nicci launched in 2019, within 4 weeks of showing the brand. They had a big retailer taking up their products. It was UK-based. Later they got it stocked in 314 stores and got a full national listing.
🔥 The brand has gotten great attention and acceptance globally because of the innovation in the product. Majorly the brand was contacted by people. Now they have 4 factories globally. The major highlight was having such an incredible team and company that gave this much success.
How important is marketing when you start a small business?
Marketing is a major aspect of every business. It is essential for building brand awareness. You don’t really need big budgets for marketing. You just need to know your consumer, be brave, and then talk about your business.
We started with huge giveaways, to let people know about the brand, and to reach more and more eyes. When we create great giveaways for our most targeted people, they may post them on their socials, and we may get more traction and eyeballs.
You have to target the majority of your audience who are going to pass your information to new people. “Our product was targeted more at health-conscious people“. It was a mix of in-person marketing, and social media marketing.
You are the voice of the brand. You know your message. You know about your business more than anyone. You have to be brave, and bold. When you talk about your business, you can spread it to other parts of the world, trust me. It works.
Do you need to hire a marketing agency in Dubai for your business? Check this out.
Importance of collaborations when you start a small business.
Collaborations are a very interesting factor that helps a lot for your business. We need good manufacturers, companies, and team members who can help us level up our business with the help of genuine collaborations. When you start being authentic, people might approach you for sure.
If you have a very good business, it is for sure that good people would come to you. The significance here is to be authentic.
Tips for womenpreneurs while starting a small business
It is all about learning. Learning new things, knowing about the materials, and knowing new skill sets. You should not be afraid to learn. Learning and asking for help is all that I have done. You have to cross that barrier, to come a long way. Trust your intuition. Listen to your body, listen to your mind. Follow your head and heart.
Be brave. Think about the worst thing that can happen. It will be a regret to think about the opportunities you did not use. Don’t listen to other people’s opinions of you. That is their limitation. You know what you are capable of. Just do it. We have one life, and we need to live it to the fullest.
If you want any guidance to start your small business right away, you can get in touch with us. We are just a phone call away. We as a marketing agency help you get your business to the next level by applying the best marketing techniques. Book a free 15mins Strategy call with Ms Bilna.
Listen to the Podcast
Android users can listen on Spotify
Apple users can listen on Apple Podcast
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